New Lead Generation Trends in 2024 That Will Keep You ahead of The Competition

As a home improvement contractor, you need to stay up to date with the latest lead generation strategies in order to remain competitive, differentiate yourself, and attract new leads.

In 2024, the best home improvement contractors will use these hot, new lead generation strategies to rise above and differentiate themselves from the pack, on top of all the fundamental lead generation tactics they already use.

The short version: the two lead generation shifts worth adopting this year are using AI content tools strategically, and making your real project work far more visible to the public.

Tools like ChatGPT, Jasper, Synthesia, and Captions AI took the world by storm in late 2022, bringing AI-generated content to the masses in easy-to-use, and even free, consumer-focused software.

In 2024, savvy home improvement contractors will use these tools to up their content game on social platforms and beyond, gaining even more organic reach within their local areas.

These AI tools by themselves won't solve all your content problems. They won't do much for the lazy home improvement contractor. The winners will be the contractors that apply these tools strategically to multiply their efficiency.

Chris personally uses ChatGPT and Jasper to combat writer's block, generate interesting blog or video script ideas, and produce first draft social media descriptions and metadata tags.

Captions AI is useful for intelligently trimming dead space out of videos, applying captions over talking segments, and occasionally generating script ideas with its built-in AI script generator. iOS users can also use the Clips app made by Apple to do much of the same.

Synthesia is a great tool for informational content, especially across multiple languages. Consider using it to build a library of professional, helpful, multilingual educational content for your staff or for homeowners.

Content should never be published without a thorough vetting and editorial review to make it unique to your goals. In order to effectively use these tools, you have to layer in your own unique business value, without exception.

David Meltzer talks about the need to personalize AI content in this short video: you have to add personality to AI content to make it pack a punch.

If you don't start leveraging these tools for your business in 2024, contractors who are using them will be producing content four times faster than you, and drowning you out everywhere you look.

Popular home improvement industry tools like CompanyCam, Clicki, and ProjectMapIt are even more heavily immersing themselves in the project lifecycle, with features that help you share photos and project updates with the customers you're working with.

These companies will continue to build value into the project experience, and you can leverage them to turn existing customer relationships into rich sources of new, quality leads by making sure the project work gets publicized.

Embed your CompanyCam photos, or your ProjectMapIt map, on your lead capture landing pages to publicize the real work you're doing in the local area.

This gets prospective customers excited about the copper gutters you just installed across town, the kitchen renovation you did next door, or the full-circuit geothermal, solar, battery storage, heat pump, sauna, and hot tub setup your HVAC company just finished.

Surfacing project photos and videos, and specifics about each job, will be a powerful tool for gaining more leads in 2024. If you need help with content, reach out. There are plenty of agencies that specialize in the home improvement space, like Presto Media, Hook Agency, and Ascend Digital, among others.

LeadScout maps every project and lead in one place, so the real work you publicize turns into new appointments with the neighbors around it. Start free to see it on your own territory.